O que (quem) é logotype - definição
![A coin from early 6th century BC [[Lydia]] bearing the head of a roaring lion with sun rays](https://commons.wikimedia.org/wiki/Special:FilePath/BMC 06.jpg?width=200 "A coin from early 6th century BC [[Lydia]] bearing the head of a roaring lion with sun rays")
![Bass]] red triangle in 1876](https://commons.wikimedia.org/wiki/Special:FilePath/Bass logo.svg?width=200 "Bass]] red triangle in 1876")
![[[Coat of arms]] of the [[Chiswick Press]]](https://commons.wikimedia.org/wiki/Special:FilePath/Chiswick Lion.png?width=200 "[[Coat of arms]] of the [[Chiswick Press]]")
![The Coca-Cola logo is identifiable in other writing-systems, here written in [[Cyrillic]].](https://commons.wikimedia.org/wiki/Special:FilePath/Cocacola cyrilic.JPG?width=200 "The Coca-Cola logo is identifiable in other writing-systems, here written in [[Cyrillic]].")
![Red Crescent]] emblems](https://commons.wikimedia.org/wiki/Special:FilePath/Croixrouge logos.jpg?width=200 "Red Crescent]] emblems")
![[[Mobius strip]] used as a logo on a van in [[Bristol]], England](https://commons.wikimedia.org/wiki/Special:FilePath/Mobius strip on van, Bristol, England arp.jpg?width=200 "[[Mobius strip]] used as a logo on a van in [[Bristol]], England")
Wikipédia
A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.
